Tuesday, August 31, 2021

A .org Link Benefits Your Business ~ But They Are Hard to Secure

An established .org business such as the community resource magazine that is Catskill Horse, offers business owners a valuable lift in organic searches to help grow their company profile in the competitive net neutral marketplace.


Most .org domains are non-profit entities, or government owned sites, that are hard to access for backlinks. No two way street as it were. Adding a .org as a link from a site to a .org business adds little value when it comes to SEO.

Catskill Horse offers an enterprising means to not just get your business in front of a large marketplace of regular viewers ( currently over 100K+ per month), it also elevates your website in the organic searches and it is relatively inexpensive to accomplish.

Best way to garner the full benefit is to take a long term or annual contract with a 12x month frequency and take advantage of event feature articles and editorial support with an advertisement. But there are other options too.

In addition to more than 15 horse business categories listed in our Directory Service Guide listings:


 Plus a special section for stallion owners:


And a special section for equine art:



 Look at the categories your non horse-related business can be included under:

 





 

" We have special promotional rate offers that run seasonally for 3 month blocks to help folks manage their budget," explains Catskill Horse magazine Editor Nikki Alvin-Smith, " The rates start at just $195.00 so it is a super opportunity for biz owners to improve their branding and sales reach. As always our magazine is here to help grow the community."

While Nikki Alvin-Smith contributes her services to Catskill Horse magazine as part of a community service effort, her 'daily driver' job is as a professional PR/Marketing Specialist/Strategist and Content Writer. Thus her experience helping companies grow their brand and increase their sales and profits provides additional insights that advertisers that support Catskill Horse magazine can utilize to their advantage.

Nikki Alvin-Smith at Dalhousie Castle Library, Scotland

 

"I write a lot about SMM and SEO. As I call them when writing my column pieces for Nikki's Notes, the two gangsters of marketing. It surprises me how many astute entrepreneurs and even seasoned business managers don't know how to adapt their marketing to address the ever changing Google analytics. It's worthwhile for anybody that is serious about gaining market share to keep abreast of what's hot and what's not."

Listings on the Directory and on the pages is FREE for businesses and details of what information to submit are found on each page. Ask about the current promotions and planned extra bonus features that are coming to Catskill Horse and harness the power of the press to your advantage. 

While a paid advertisement is necessary to garner the valuable .org link to a website, there are other options such as feature articles that focus on the business, event wrap up news features, social media promotion through Catskill Horse various media channels, event coverage and much more. Advertisement design is free.

" Not only is a paid advertisement at Catskill Horse magazine a great way to grow your brand, and improve your sales, it also helps the community at large by keeping the magazine funded. The viewership of the magazine is non-subscription based and free to read. It is a business model that has been employed primarily to help connect horse related companies in the area and promote rural lifestyle. When it was founded 9 years ago, the reach was expected to be mostly regional across the Southern Tier and Mohawk Valley of New York. However, it has grown massively since inception. We have a lot of readership up and down the East Coast, with out of town folks connecting to find places to stay, eat and come enjoy some time Upstate, enjoying all the beauty it has to offer. A lot of NYC folks enjoy reading it and use it as a resource. It has grown to be about horses and rural lifestyle and agri-tourism," states Nikki.

Are you part of "The Merry Band" that is the Catskill Horse? You're invited! Don't be shy to connect.

Please visit www.CatskillHorse.org to learn more.